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Behind The Scenes

  • It Started With A Store Called The Natural Baby Company

    As questions about the history of our brand arise in the GroVia Families Facebook Group, I’ve noticed something: I don’t share the story of just how our company and brand came to be very often.

    I often reflect on just how far we’ve come since the earliest days of our company, but the whole narrative is not something I generally share. It’s not because I’m not proud of it, it’s just that I am someone who is always looking forward. The excitement of the future is what drives me and our whole team. Our early years laid a foundation that was so strong and unyielding that it’s easy to forget just how important those formative years really were.

I lost my corporate job after 9/11, when the recession started, and stayed home with our daughter for the first several months. Then we discovered we were expecting our second baby! I started researching cloth diapers for our new baby since our first baby had had frequent rash issues in disposables. This led me to concept an online store business that would focus on natural parenting products like cloth diapers, slings, and wood toys. Continue reading

  • Duane Ormsby - Co-owner, father, Eurovan driver


    When did you first realize that this GroVia thing "was real" and was going to take off as a business? What was going through your mind at the time?

    When we relocated from being a home-based business to our first store/warehouse location almost 7 years ago. My mind was still in tact, though local customer feed-back and the amount of goods we were bringing in to the store made it clear that things were progressing forward , but still in a timely way.  What I mean is, we didn't get big-headed or let things get away from us that we couldn't make clear decisions on what was best for our family and our customers.

    Continue reading

  • GroVia’s Super Glue - Duane Ormsby


    If you worked at GroVia, you would be amazed at all of the moving parts that it takes to keep it running.  And even more amazed by the energy level and “get it done” attitude of this father of six and husband to our founder. This is the guy that poured the first GroVia Magic Stick…by hand…in his kitchen!  And the guy that magically keeps track of all of the cloth diapers and baby products, we have in our inventory, plus all the materials that are stored in our various warehouses.  Simply put, if Duane wasn’t here holding it all together for us, we would definitely have “issues”. Continue reading

  • Behind the Scenes at a GroVia Photoshoot

    Janie risking life and limb to get the shot :-)

    We take great pride is showcasing GroVia's product with fantastic lifestyle images.  A day long photo shoot with babies can be comical, exhausting, and even stressful.  Getting that "perfect shot" sometimes means crawling on the floor, holding props in strange positions, or even hanging precariously over the top of an 8 ft ladder!

    We've been incredibly fortunate to work with some amazing photographers including, Janie Osborne, Rob Wilke, and Jessica Galligani.  Yesterday's shoot was a lifestyle studio session with Janie.  Mission Impossible:  Get as many cute photos of 10 week old North in a GroVia Newborn AIO.   North was up for the challenge.....or should I say WAS a challenge :-) Continue reading

  • So Your Baby is "Out-Peeing" Their NB AIO...

    They are cute and tiny, so how in the world do newborns pee so much?? Looks can be deceiving! Your newborn will nurse 8-12 times per DAY for the first month, and 7-9 times per DAY during the second month. Well, what goes in must go out, which means A LOT of very wet diapers during those first couple of months.

    The GroVia Newborn AIO was designed to be a nice trim diapering option for tiny newborns during those all-important newborn weeks. Most people will find that their newborn will start “out-peeing” their NB AIOs before they outgrow them. So what is a mama to do? Continue reading

  • There is no “I” in team, or GroVia

    This is going to sound a bit crazy, but I cringe when people compliment me on the success of the GroVia brand. It isn’t that I don’t appreciate the sentiment behind their comments, because really I do. But, the fact is “I” am not solely responsible for the success of the GroVia cloth diaper brand. What started as a personal vision for something good, has been made truly AMAZING by a team of hard working moms and dads who share a passion for eco-living, parenting, and innovative products. I have to shake my head when I read other company blogs where founders spew their own kudos and preach to their “fans”. The fact is, you simply cannot build a company and attain any measure of success by yourself. It’s not a one-woman (or one-man) show! Success together is so much sweeter than alone. We value creativity and uniqueness above “pats on the back” and it shows in our crazy cool products! Continue reading

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