GroVia Blog

  • Fox Business - The Right Way To Rebrand


    When we launched Gro Baby, our modern cloth diaper line in April 2009, we had no idea how much it would transform our business model. We started The Natural Baby Company in 2005 with three product lines--WonderWraps, Pocket Change and DreamEze. Now our successful little company, with a mere 50-plus retailers, was about to experience a boom in business.

    Within months of the Gro Baby launch, we had wholesale distributors on three continents and were supplying 500-plus retailers worldwide. It was abundantly clear that the Gro Baby brand name would outsell our other products, and it was starting to define our company. Customers and retailers no longer knew us by our company name, The Natural Baby Company. They knew us as Gro Baby. Continue reading

  • Kim Ormsby Featured in Big Sky Business

    Kim Ormsby, CEO and President of The Natural Baby Company, has been named SBA’s 2010 Montana Small Business Person of the Year. Ormsby originally founded the company as “Montana’s Diaper Store” in 2003 as a small online retail store operating from the laundry room in her home. Montana’s Diaper Store grew each year and today, it is known as The Natural Baby Company.

    Ormsby was among a number of outstanding businesses and business advocates in Montana who were recognized for their achievements at a celebration in Gallatin Gateway sponsored by the regional office of the US Small Business Administration. Continue reading

  • Red-Hot Eco Moms - Redbook Article

    Red-Hot Eco Moms

    It's only natural to want to make the world a better place for your child. These 8 women did something about it — from designing eco-friendly diapers to creating an environmentally safe, completely ingestible toy cleaner.

    THE CHALLENGE Find a convenient alternative to disposable diapers — a major household contributor to landfills. Continue reading

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