• Shop 
    • Diapers
      • Cloth Diapers - View All
      • One Size All In One
      • Newborn All In One
      • Hybrid Shells
      • O.N.E. Diaper
      • My Choice Trainer
      • Swim Diaper
      • New Products
    • Absorbency
      • Absorbency - View All
      • Soaker Pads
      • BioSoakers
      • Boosters
      • Prefolds
    • Extras
      • Extras - View All
      • Laundry
      • Accessories
      • Discontinued & Sale Items
      • GroVia Gift Card
      • Gift Registry
      • Snap Conversion
      • Béquet Caramels
      • Hie Diaper Bags
      • Ice Cream Bundles
    • Unders
      • Unders - View All
      • Underwear
      • Tank Tops
    • Build Your Own Bundle
      • Bundles - View All
      • Hybrid Trial Kit
      • Hybrid System
      • One Size All In One
      • Newborn All In One
      • O.N.E. Diaper
      • My Choice Trainer
  • Learn 
    • GroVia Products
      • Hybrid Cloth Diaper
      • O.N.E. Diaper
      • Organic All In One
      • Newborn All In One
      • Laundry
      • Unders by GroVia
      • GroVia Videos
      • Absorbency Buying Guide
      • Cloth Diaper Buying Guide
      • FAQs
    • Getting Started
      • Why Use Cloth?
      • Learn The Basics
      • The Great Diaper Debate
      • Disposable vs. Cloth
      • How To Change a Cloth Diaper
      • Traveling With Cloth Diapers
      • My Diapers Leak...What Do I Do?
    • Materials & Types
      • Major Styles
      • Buying Guide - Choices
      • Buying Guide - Absorbency
      • Common Materials
      • Conventional vs. Organic Cotton
      • Organic Certification
      • Conventional Cotton
    • Cloth Diaper Laundry
      • Cloth Diaper Laundry
      • Enough With the Stripping!
      • Deep Cleaning
      • Disinfecting Cloth
      • Wash Away the Water Myth
      • Eco-friendly Cloth Diapering
      • Troubleshooting Stink
      • Removing Stains
      • Top 6 Laundry Mistakes
  • Find A Store
  • Clothy Perks
amazon-payment google-plus instagram dogecoin forbrugsforeningen litecoin amex bitcoin cirrus discover fancy interact jcb mastercard paypal stripe twitter visa diners-club dk apple-pay facebook maestrooo pinterest tumblr vimeo youtube minus plus close-thin arrow-left arrow-right comments rss close hamburger cart-empty cart-full dropdown-arrow dropdown-arrow-right profile search arrow-left-thin arrow-right-thin check star back-to-top-arrow giftbox
0

Cart

Your cart is empty

It feels desperately alone

Let's shop
  • Diapers
  • Login
  • All In One Cloth
  • All In One Newborn Cloth
  • Hybrid Cloth Diapers
  • O.N.E. Diaper
  • My Choice Cloth Trainer
  • Swim Diaper
  • New Products

Sign Up For Emails & Get Free Shipping. 

Get the latest on new products, specials and sales, as well as information on cloth diapering.

Your free shipping code will be emailed to you after signing up.

April 20-22 - 20% OFF Storewide + Fun Gifts

GroVia
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Vimeo
0
  • Diapers
    • All In One Cloth
    • All In One Newborn Cloth
    • Hybrid Cloth Diapers
    • O.N.E. Diaper
    • My Choice Cloth Trainer
    • Swim Diaper
    • New Products
  • Home
  • Cloth Diapering
  • The Color of Cloth Diapers
Subscribe to our RSS feed
The Color of Cloth Diapers
November 18, 2016 • GroVia Admin

The Color of Cloth Diapers

We at GroVia want to offer an apology regarding a lack of acknowledgement of the efforts of Black Women Do Cloth Diaper in a recent blog post.

Black Women Do Cloth Diaper is a group of women—smart, impassioned women of color with diverse backgrounds and approaches to parenting—women who have given their time and energies to call the cloth diaper industry as a whole to the carpet and challenge us all, including GroVia, to make highly visible changes to approaches to diversity and inclusion. We also want to express our gratitude for the work these women have done to challenge, inspire and mobilize other women of color to both begin using cloth diapers and to call on brands to represent women, families, and babies of color in advertising.

GroVia will continue to take actionable steps with future lifestyle photography, ad campaigns, social media campaigns, and social media outreach efforts. This is about doing right by the diverse families who support our brand and the diverse cloth diapering families of the future.

Sincerely,
Kim Ormsby and Team GroVia

When you think of cloth diapers, what do you think of?

Hippies? ‘Granola moms?’
These names are all associated with white women and rarely include women and families of color.

I am here to tell you that families of color love to cloth diaper. But between advertisements and community events, it has been difficult for me to find representation that included babies and families that look like me and my children.

So where does my story begin?

I started cloth diapering to help my family save money. My family had relocated to a new city, and for the first time, we were living off one income. A friend of mine recommended cloth diapers, and I immediately turned up my nose. “Why would I touch poop ON PURPOSE?”

After a week of leaky disposable diapers and poop, I decided to give it a try. Let’s just say… we have not looked back. When I decided to cloth diaper, I applied for a cloth diaper loan through my local cloth diaper bank, and I received one GroVia Hybrid diaper in Blackberry. It instantly became my favorite diaper, and every time I found one I purchased it.

Something was missing.

I still did not see other women of color in my community that used cloth diapers, so I began a journey to get the word out! First, I became a GroVia Advocate, and then I became the coordinator for my local cloth diaper bank. But something was still missing. It came to me when I read a response on Facebook regarding representation and the very brand I so deeply loved. “Why are there no pictures of babies of color in the advertising?” “How can such a great company NOT include us?” “Can I still continue to use these products and support this brand?”

I never understood why representation mattered until I had children of my own. Raising Black children can be tough. I want to teach them that they ARE important! That they ARE beautiful! That they ARE represented! I spent days in reflection, wrestling with what my next steps would be in the cloth diaper community.

There were conversations in the African American cloth diapering social media community about no longer purchasing GroVia, about only purchasing blacked-owned, stay-at-home mom products, about selling off brands that did not support the Black community. There was also opposing commentary that was disturbing. There were mothers asserting that Black families do not use cloth diapers, that representation is not necessary, and that they had never even noticed that models of color were not included.

I wanted to scream, “WE NEED REPRESENTATION! IT IS IMPORTANT TO ME, MY COMMUNITY, MY CHILDREN!”

This has gotten us to this very point.

Where do we go from here?

I am so excited for this company and for the partnership I have been able to form with each and every staff member since I joined the team. I was lucky enough to have more than one conversation with different departments about how we can DO better for our customers. All customers are important, and it is my personal mission to speak for those who may feel they have been overlooked.

I once read, “You cannot change your destination overnight, but you can change your direction overnight.” I know change will not happen right away, but I want to be part of steering change and growth in the right direction and as quickly as possible. I know that there is a possibility for negative feedback in response to this new direction, and progress is never easy, but is necessary.


About Sabrina:
I am a mom of two, and a football coach's wife. I love helping people and my community discover the wonderful world of cloth diapers. I am an outspoken science nerd who loves to end ever day with a dance party with my little girl. I grew up in the north, but just love living and raising my family in the south.

Share
Tags
  • Cloth Diapering

0 comments

Write a comment

Comments are moderated
  • Home
  • Cloth Diapering
  • The Color of Cloth Diapers

Invalid password
Enter

Sign Up For Emails & Get Free Shipping

Plus, be the first to hear about new products, sales, company news, and more!

Follow Us

  • Facebook Facebook
  • Twitter Twitter
  • Instagram Instagram
  • Pinterest Pinterest
  • Vimeo Vimeo

Customer Care

  • Returns & Exchanges
  • Contact Us
  • GroVia Warranty
  • Shipping
  • Wholesale Login

About Us

  • Blog
  • Our Team
  • About Us
  • Certifications
  • GCC
  • GroVia Events

GroVia Programs

  • Become a Retailer
  • Int. Dist. Application
  • Advocate Application
  • Affiliate Progam
  • Gift Registry
  • GroVia Gives
  • Shop Pre-loved On Kidizen

Sign Up, Get Free shipping

© GroVia